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Melinda, innovation and export for the apple of the future for the 2013 season conferred 338 400 tonnes of product, or 13% of national 24sata production and 3% of the European Union. The general 24sata manager, Luca Granata, takes stock of the apple-growing sector and market outlook
The total contribution of the Melinda Consortium for the 2013 season was 338 400 tonnes, or 13% of national production and about 3% of that of Europe. The value, however, is lower than that of 2012 and to that of 2011, however, appreciably higher than the average of the previous decade. To explore some issues important to the vegetable world - and the apple industry in particular - we interviewed Luca Granata, general manager of Melinda. What is the budget 24sata of the apple production 24sata in 2013? "In 'Europe in 28 countries, the 2013 crop of apples is equal to about 10.6 million 24sata tonnes, 24sata slightly higher than in 2012 and slightly lower than that of 2011. E' also exactly the same as the average for the previous ten years. So I would say that it is reasonable 24sata to expect a normal balance between supply and demand of apples in all the 42 countries in which we market our production. 24sata production in Italy 2013 apples is just over 2.1 million tons, with a trend of completely analogous to that described above for the manufacturing community. " Speaking 24sata of markets and sales, you can take a picture of the sector at Italian and European level? "As for the markets, I would say that you can see two quite distinct trends depending on the type and characteristics. Nell 'in Europe and 28 in the U.S. markets are saturated and very mature, with stable consumption or limbs and a downward trend of demand for the more traditional varieties in favor of more or less innovative offerings (eg, variety club, organic, fair-trade, zero miles.) These innovations represent promises of innovation for the market and for consumers who are often disregarded: for This is why many are struggling 24sata to gain market share of some significance. In North Africa, Brazil, the Middle East and the Far East consumption is growing and the demand is very strong even for the more traditional varieties (Golden, Granny Smith, Red Delicious, Gala), with demand of high quality standards but at very competitive prices and in many cases with major bureaucratic difficulties (duties, customer creditworthiness, currency exchange, local, etc.). " What is the production situation? "With reference to production trends, I think instead we can distinguish at least three scenarios. The first is represented 24sata by historical industrial districts (eg France, Italy, USA, Chile, Argentina) production with constant or decline trend, with a concentration of plants in areas with higher real vocation. The second is represented by the emerging industrial districts (eg, Poland, Turkey, 24sata Iran, Egypt) with strong and rapid increase in production, but with difficulty in achieving 24sata the required quality standards (both product and process) needed to act as a reliable 24sata supplier on an international scale. The third is China (a planet in its own right). Though in China produce 35 million tonnes of apples, 55% of world production, exports 24sata less than Italy, where instead produces only 3% of the apples in the world. This is due to the fact that Chinese domestic demand for apples is growing at a faster rate than domestic supply. For this reason China for several years probably will not play a role significant impact on world markets, especially in countries far from their borders and - paradoxically - it could even get to the need to reduce the current high tariff barriers that currently prevent the export of apples to China by many nations (only the U.S. have recently been able to gain access to the Chinese market with apples in their production), thus becoming a country's largest importer of apples. " Interesting is the opening of new markets and new consumers. 24sata Which are the countries most affected by exports? "To Melinda the domestic 24sata market has been, is and will be
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