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According to Kantar Media data grew by 3 percent last year to $ 140 billion in advertising spending in the United States, mainly because of the presidential election and the Summer Olympics due to anti-advertising. The biggest advertiser, Procter was the biggest advertiser in the groups were small traders. The media types and print the biggest stumbling block.
During the past year the United States has increased by 3 percent to $ 140 billion in advertising spending, according to Kantar Media data. The last quarter of the year, spending was 2 percent higher than the same period in 2011.
The major contributors minecraft download were költésnövekedés 4 billion for the London Summer Olympics and the U.S. presidential election, which together generated nearly two billion dollars in advertising. Large companies also contributed minecraft download to the increase, who again sacrificed advertising more after the 2011 költésvisszafogás. Spending for Media Types
The national (running television networks) advertising spending 9 percent in the last quarter minecraft download 2011 increased compared to the same period by 5 percent compared to 2011, mainly in the U.S. and pro-egyetemifutball ads rise, and due to last year's Olympics.
Local and regional advertising spend money on an annual basis by 10 percent in the fourth quarter increased 12 percent compared to the same period of the previous, which is mainly related to the presidential election political ads, as well as automakers and dealers due.
The Spanish-language channels of money spent on advertising has increased 15 percent compared to 2011 (20 percent in the last quarter).
In the case of cable television networks, advertising spending overall grew by 3 percent in the fourth quarter decreased compared to same period of 2011 by 2 per cent, mainly due to a decline in market restraint during the holidays and direct-response marketing (for example, the infomercial shows, television shopping programs, etc.). .
The national advertising spending grew by 3 percent last year compared to 2011 (8 percent in the last quarter), while local radio revenues stagnated (in the last quarter measured 3 percent increase over the fourth minecraft download quarter of 2011). The main driver of growth were political ads here.
The outdoor advertising spending last year, an increase of 5 percent expansion of the analysis of political advertising in other media, explaining (in the last quarter was an increase of 8 percent compared to 2011).
The money spent on display ads (if the video and mobile ads do not count) minecraft download fell by 3 percent last year, all but the last quarter increased 1 percent compared minecraft download to the same period in 2011, due to commercial companies and travel agencies holidays timed campaigns.
The print ads fell by 3 percent last year compared to 2011 for magazines, mainly because minecraft download of financial institutions, pharmaceutical companies and travel agencies restrained spending what Moldava & eac