The highest paid in the 2012 British CEO ponders how to leave the company - in 2014 Angela Ahrendts Burberry leaves for work at Apple.
I believe in intuition. Especially when it comes to the most important decisions in life. When I was offered the lead Burberry in 2006, I was thinking for a long time - in New York, I had a great position, I worked minecraft servers with a fantastic team, and family life gradually began to acquire some semblance of balance.
The idea to drop everything and move to London caused such mental anguish that after a few months I thought had ceased to understand how I really feel about this proposal. And then I decided to rely on intuition, which told me that Christopher Bailey [creative director of the brand Burberry - iBusiness.ru] will be my best business partner, and that together we will create a company that has always dreamed of working
Now I'm getting ready to open a new chapter in the career, so again there was an occasion for reflection. I think about the achievements of our team over the past eight years in the making is not only a great brand, but also a truly great company. Because for me the true success Burberry is not expressed in financial minecraft servers growth and brand value, and in some ways more humane: it managed to create one of the best corporate cultures in the world, in which the creative and dedicated staff share a common vision for the future and share a common values and beliefs. Today, I can honestly say that Burberry - a company in which I have always dreamed of working.
Experience over the last eight years has strengthened my belief that "the most important thing - people." Vividly minecraft servers this thesis was confirmed in recent weeks, when the process of the transfer of authority to the new leadership Burberry.
Too often to change minecraft servers the management treated with some suspicion, while it should be regarded as the most vivid testimony to the organization's ability to natural and healthy evolution. I am convinced that one of the greatest responsibilities of a leader - planning their own care and the search for successors. In this case, when your time comes, your team not only does not fall into despair, but, on the contrary, finds hope for new growth and new future.
Should not even be in the ambitions of the leaders that their care is not just turned into a technical problem, and in the holiday? And is not the successful handover of the head works best result?
After the announcement that Christopher minecraft servers Bailey will be my successor in Burberry as the main creative and CEO, I felt relieved. And not only that Christopher - one of the greatest visionaries in the industry and the most obvious candidate for CEO of Burberry. My instincts told me that he and his team is fully prepared for the fact that I gave them the baton.
For years we have hired the best talent and encouraged, the team worked hard to create that does not miss any chance for our brand, and as a result our team and corporate culture have been the strongest minecraft servers in the history of the company. Intuitively I knew what that means - time for me to leave the stage, and with confidence that Burberry will only get stronger with the start of a new, outstanding chapter in its history.
My instincts were confirmed when we published the news of my departure. Christopher and I knew that at this critical moment, our main task as leaders was that as much as possible and honest minecraft servers relationship with our global team, with each of our 11,000 employees.
Simultaneously with the publication of the press release we posted in intra-social network special video message and invited everyone minecraft servers to ask a question, share your thoughts or concerns directly with us and all of the company. Of course, nothing can replace the personal contact: the headquarters and our stores in London, we spend the whole day meeting in the format "question and answer", and with teams around the world - in the videoconference.
Our priority in this case had a desire to be faithful to the principles of open and honest minecraft servers communication, which is a feature of all of our corporate culture. And we wanted to give all personally minecraft servers feel the delight that Christopher and I are experiencing, thinking about the new phase of development in which the company entered. As a result, the message about changing the leadership to rally the team is stronger minecraft servers than ever.
Now, a few weeks after the announcement, I look at Burberry, to record results for the first half of 2013, and I see that our team is full of energy, enough to ensure a bright minecraft servers future Burberry for the next 150 years.
How will the next generation? I'm sure that the big companies will more socially responsible - the larger the company, the more responsibility. At the heart of corporate culture Burberry - desire to give, to share our creative thinking with the society in which we live and work.
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