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In this first article in a series of blog articles about the benefits of email marketing, I start with an article about the measurability of email marketing. This is one of the most important advantages of e-mail marketing in relation to other online marketing channels. Can be the success or disappointing result substantiated by hard data. This may also be another in an easy way. So also allows you to management the investment in e-mail marketing concrete. Why is measurability advantage vk of email marketing?
Marketers have nowadays more and more to do with accountability. This means that they must be able to growing evidence that putting money into a particular vk channel or campaign also pays into leads, sales or other desired results.
This can be done in advance with a business case, before even one euro spent. The main advantage vk of email marketing is that the results are clear soon. Depending vk on the scope of e-mail marketing campaign is already within a day or a week, enough vk data to give a judgment on the success or disappointing campaign.
Other marketing channels and activities such as social media and SEO is the ROI is less easily measured. On the one hand by the longer duration of certain vk marketing campaigns. The fact that these campaigns where sometimes no clear conversion points are linked to, or investments are difficult to measure precisely. What is marketing? Exactly are measured vk email
These metrics say something about the effectiveness of your e-mailing. But it is also important to know what happens after a click from the e-mailing, vk for example, your landing page. Converts the visitor or not? You can do this, please check with your web analytics tool. We use Google Analytics. For other packages similar approach applies. vk Here I go later in this article in more depth. The effectiveness of your e-mailing
Anyhow, the overall commitment of course important to keep in mind. How do people open your newsletters and action mails, and how do they click on? Is interactivity at a desired level, or remains still behind? These questions are the engagement statistics in check email marketing platform.
It is also important to keep the growth of your contact file. Is this a positive and more and more contacts there, or negative and the less and less? By also keeping an eye on this off and on actions vk to new subscriptions growth of contacts is maintained.
Also, many email marketing tools the ability to see which devices are using the recipients of your e-mails. So you can find out whether it is worth investing in for example responsive templates. These are optimized for use on devices with different screens and resolutions, from desktops vk and laptops to tablets and smartphones. Measuring results in Google Analytics
Campaign: emm2014 Source: vk PR newsletter Sept. 2014 (pr stands for prospects) word: (general theme, eg 'release' or 'event') Content: specific link that is clicked, vk so eg 'Article 1 new release cta'
An important field is not coming back, in the example above, namely medium. This is often already filled in automatically, but should that not be the case, use 'email'. Below is an example from our Google Analytics account vk that different e-mail pieces back:
Campaign is in the example above the first selected column, and source / medium as the second column. This selection is to make Google Analytics from the main part Acquisition vk (Acquisition) and then subcomponent Campaigns (Campaigns).
If you often campaign codes for Google Analytics, vk these will come back in the overview above. The success in terms of traffic and other site statistics from different campaigns in the same screen so to see. This way you can compare campaigns running with your email marketing campaigns. For example, through AdWords, social media and banners
How important email marketing also, we know that one of the many canals in the marketing mix di