Would not readers and advertisers that have been zanimlijvije ads more fun, different and they have

winters Social Media
Website - 20/05/2013 @ The most beautiful page design (18 comments)
As a representative of online clan media, clan we are often faced with the challenge to customers, in our case, advertisers, convinced that there are better ways of display banners as a way of advertising?
Although we ourselves from what we live for the last few years trying to draw attention to our advertisers to try new ways of promoting their products and services. For some, it is quite clear, and they do not have much room to maneuver, but because we are here, portals, developers, creatives!
Probably you may have noticed that lately often seen the word "content markting" and it is about creating quality content relevant individual website or blog in order to promote a client, and what we do that over winters Digitale for some of our customers. Although content marketing has many of its forms, is expressed in our segment in which the content of the message PDIA tries advertisers - and it really works well.
But even display clan banners still have great significance, prvenstvno for simplicity of implementation - client order campaign, creative agency making the banner, and finally agency clan to lease online clan media send naruđžbenicu specific portals, and almost all relatively quickly, the question is how much is it actually effective. In fact, gone are the days when they often were clicking on banners, with the exception of Google ads that are now showing a good balance for money, and they got a new time.
I personally believe, and I believe that many agree that there are a lot of zanimlijvije ad units already clan standard 300x250 or 300x600 you see on all portals. Are you lazy or just some people have no idea?
Would not readers and advertisers that have been zanimlijvije ads more fun, different and they have a message, and not just an ordinary flash loop, which already can block with the simplest plugin for Safari, Firefox or Chrome!
In this time where you can make a very good and creative things, we are still stuck in the era of flash banners. Do you really on the web, which continues to advance, there are no better ideas for advertisers? Do not they can provide more and thereby achieve a better result for them and without cluttering clan your readers a bunch of banners?
Since we ourselves clan are in the business of advertising, both on Facebook and Google, and portals, the fact is that the sidebar does not show good results as advertising in the news feed, and the best example of this is Facebook.
On the other hand speaking, Medium is certainly one platform where you will find the sidebar, but you can find very good quality content. It seems to me that, in the not too distant future, and Facebook removed the sidebar, because people just ignore that part of the web. We learned to surf on cell phones clan where there is no place for the sidebar and where our content is in the middle of the screen, the same thing will happen on the web.
Someone will probably ask, "So where are we going to put the banners?" To which I replied, "Nowhere." Why even put banners? Let's go back to the beginning of this post, do you really do not have a better idea of the banner?
The last few months while walking home from work, I often think about how to make it look website to get rid of the sidebar, to do something that will replace it, and I think I've found a solution, only if that decision to accept advertisers? I believe it will.
Why should sidebar there if we have a place where our readers live "news feed" clan where we can insert a message to the advertiser drugačjii way (parallax, fixed background, video, etc.), is really the culmination of a flash creative jobs in the 2014th year? I sincerely hope not, and that others will think about that offers advertisers a little more, and not to oslanjauju the campaign that they "adopted" Gemius.
Definitely we are stuck in a so-called. "Rat race" to Ameri said, and so far no one has tried to make a step forward from this vicious circle. Attempts new ad units that prekiravaju whole screen are meaningless, and the sidebar is becoming less zanimlijv and no longer clan used as a result. It's time for new steps, different campaigns clan and better Kreative.
It seems to me that we are the only one, but I hope that I am wrong, that offer customers something different and now we're doing it. Dare to be different and show advertisers, of whom already live in, that we can do something better for them, it will be great, and their readers.
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